The debate continues…

An article on slate that looks at who makes a better candidate to be hired by companies looking for success in social media. Someone well versed in the tools of the trade or a traditional media person who can then be trained.

http://www.thebigmoney.com/blogs/c-tweet/2010/03/30/who-should-you-hire-succeed-social-media

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~ by Vinayak Pande on March 30, 2010.

One Response to “The debate continues…”

  1. Very interesting article. I think the most successful social media campaigns are the ones where the audience drives the conversation. The company just facilitates. I loved the term: create, manage and monitor social media messages.

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